Apple launched their latest iTunes browser (iTunes 10) today, with a fairly major overhaul of the popular itunes music service, including the very cool iTunes Ping tool.

iTunes Ping allows you to set up a social network profile and follow music artists and friends through a social music network, allowing you to share your favourite music and create an online community of fans with similar interests.
A whole new world of online social networking has just begun…

Very cool Apple!

Check out iTunes 10 and Ping for yourself!

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Facebook now has well over 400 million members and viewers, so your advertisements mean you can reach a huge targeted audience more easily than ever before with an understanding of Facebook Ads.

The secret to getting the best results out of your Facebook ad marketing is using a few simple strategies which anyone can do, to achieve huge success.
Facebook advertising is inexpensive and the results are staggering. You can make serious money within minutes of your Ads going live, and for much less than you think!

Facebook Ad wizz Ian Fernando shares his secrets to how he makes thousands of dollars every day using his simple techniques.

Check out Ian’s sneak peak video below of how he successfully uses Facebook Ads to earn the big dollars, and see for yourself how easy it really is.

Give up your day job and work on Facebook!

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Social Media Marketing truly has the capability to generate awesome sales with almost no hard costs involved…just a little time, and a little marketing knowhow.

However, Social Media Network Marketing is a little different to traditional marketing. As the name suggests, it goes down to ‘networking’.

If you want to really success at online network marketing you need to focus on your etiquette.

Attracting Followers
Think of Social Media Networking in the same way you would traditional networking.
Don’t just follow anyone just because you want to be known by everyone, selectively search for followers you want to be associated with and that you can see the potential of a future business partnership.
Online social networks usually have an easy search tool allowing you to search keywords or business names to find others in a similar industry or the industry you want to attract to your business.
When you decide to connect with that person or business, send them a greeting to say ‘hi’ and introduce yourself. Keep it brief, simple and lighthearted.
First impressions can possibly be your only opportunity to connect with that person so as well as being informative, let them see your true character and also see how they can benefit by connecting to you.
Twitter only gives you 140 text characters, so it needs to be straight to the point, a little like having to introduce yourself and your business to someone in one single sentence.
Remember people don’t always respond straight away to your requests, so don’t keen trying every day if they don’t respond or you will just drive them nuts!
Give them time to respond to your request.

One of the easiest ways to get new followers on most social media networks is simply post messages that attract interest!
Whether it is a blog, a new Youtube clip or just a short tweet on Twitter, what you write and how you write it can be the difference to losing followers or gaining hundreds of new ones.
A social network doesn’t have to be 100% all about your business. What makes a social network really work is the personal touch you give it. People love to know about other people, even if they don’t really know them.
Post something insightful, a quirky message, add a little humour or even post a question for people to respond to, and people will respond to you, and your personality.
Sharing what you can do for them with interesting tips (like this blog post!) can be hugely successful in gaining new customers. It doesn’t have to always be about directly flogging your products all the time, otherwise you start looking like a television commercial…and we all hate TV commercials!

New Connections
When someone connects with you, always acknowledge them.
They have chosen to connect with you for one reason or another, whether it is just to make them look more popular or to actually want to genuinely be interested in what you do or sell, so so your appreciation and say thanks.
Drop them a short tweet or message back and tell them thanks for following and let them know you are always happy to help, or give your product a light plug.
For example, if you sell financial advice, your message could be ‘Hi Janet, thanks for following! Visit my blog (add web address) for more helpful hints on reaching your financial goals”
You will then be not only acknowledging them as a person by adding their name, but also directing them to your website or blog, which they will most likely visit as soon as they get your message.
Now, add other Social Media Network buttons to your site or blog, like Facebook, and you will find they will also start following you there as well, which then every time you post a message on Facebook they will receive and their friends will also see it, attracting new potential friends for you!
It’s a simple little system, but works very well!

Posting Etiquette
Whether you have decided to connect with others or they have connected to you, the secret of retaining them is in your posts.
Keep your audience interested but also always remember to watch what you type. The worst thing about the internet is that you can’t really express yourself humanly.
You can’t actually laugh, smile, frown, cry, show love, etc. And sometimes what you write can come out sounding not like what you really intended.
So always re-read your messages before hitting the send button. Social Media messages have the potential to spread like wildfire…if your message is witty or useful people will click their ‘like button on Facebook or retweet it on Twitter, but if it comes across rude or annoying, people may also retweet this, which can instantly give your business a bad name.
Don’t ever badmouth an actual identity online (even if they are a politician!). Your views may not be that of others, and when you send that message out into cyberspace, there could be many more people reading than just your network.
The old saying what goes around comes around can bite you on the bum!

Happy social networking!

Author Chris Bourke of Devision Design and WebSEOCoach.com
Chris is a graphic designer, web developer and online social media marketer.

Follow Chris on Twitter: www.Twitter.com/webseocoach
or Facebook – webseocoach

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The property and housing market in particular has been hit hard by the GFC.
But is it really the global financial crisis to blame, or a global marketing crisis?

A few years back when the financial market was a blossom of buyers ready to throw their money into every new development and investment properties, marketers really didn’t have to push their marketing too hard..
A few billboards, good press advertising, nice glossy brochures, a few Television commercials in primetime spots and they had the sales rolling in.

But as the GFC kicked in sales started to slow down, and people weren’t as committed to hand over their hard earned cash, mainly concerned or scared of financial security.

So what has really changed.. the marketplace, the mindset of the consumer?

Are the marketing and advertising professionals adapting to this change and counteracting the situation?

Are property marketers still thinking inside their square and not looking at a bigger picture?

Many advertising professionals still look to the traditional methods of marketing because in the past it has proven to work for them.
Smart TVC marketing, elegant brochure designs worked a treat, and quality press advertising in premium publications. Maybe even a nice looking website to sell the product.

Apart from the website, the problem with these other traditional forms of marketing is they are not really trackable.
Does your ‘marketing guru’ know the age of every single person that saw your advert, can they tell you how many times that person read the magazine ad, or if they are english speaking or foreign?
And most important, did they capture that person’s details for future potential marketing?
The answer to most of the above is probably not.

If doesn’t really matter how glossy your brochure is, how ‘wow’ your TV ad is, or how nice your website is, if it doesn’t capture your target audience, and more importantly doesn’t capture your audience’s details for potential sales, you may as well sack your marketing and design team.

Traditional marketing is dead.

Here is a few helpful tips on how to enhance your traditional marketing and make spectacular sales through a Global Financial Crisis:

1. If you are doing TV advertising, make sure your ad has a link on the screen to point people to a special page on your website, so you can track the effectiveness of your TVC campaign.
This could even be a series of ads all pointing to different web pages to monitor which works most effectively.
If you are selling a real estate project the page must have an enquiry form to capture leads. Provide an attraction to entice the viewer to subscribe to your marketing form.
This may be as simple as a download of your brochure, or something more impressive like a night’s accommodation at one of your hotels. For the cost of a night’s accommodation this is still extremely cheap marketing.
This enquiry form should be linked to a professional email marketing system such as Aweber. Don’t try doing email marketing through Outlook..it is a guaranteed way to fail!
Aweber allows you to set up automated campaigns so you can send targeted marketing on a scheduled basis to your market. Most people don’t impulse buy real estate and won’t usually purchase on first contact, so targeting them with scheduled email marketing will usually eventually hook them. This is where traditional brochures and TV ads can’t compete.

2. Brochure Marketing – A nice glossy brochure is great, but again only if there is added value for the reader. If it is simply showing nice design and photos and not really prompting them to want to find out more it usually ends up in the rubbish in a few days. The brochure should always have a link to the website as well, allowing them to sign up for a special VIP membership, so they get first pick at new real estate projects. Adding ‘VIP’, ‘Exclusive’, or even ‘FREE Membership’ and people feel important and want to sign up. They are no longer just part of your anonymous marketing campaign…they become a ‘person’ to you and feel special. remember, these are the people that could turn out to million dollar clients in time, so capturing them and treating them nicely is important. The usual marketing brochures don’t do that and usually can cost a sale.

Incorporate online social media into your brochure – Adding links to your Twitter, Facebook and Youtube accounts [help your potential audience to interact with your business and extend your branding online.
These people that connect usually share their links with their friends, usually with similar interests, and before you know it you have a global audience of thousands.

3. Press Advertising – Similar to brochure advertising, your press needs to draw your market to a webpage to capture your audience, and again you can also do this through other online networks such as Youtube.
Upload your TVC to Youtube and then add a link in your press ad. A press advertisement is very two-dimensional and capturing an audience with a few sales words, a nice design and a couple of static photos of a new real estate project is pretty bland. Drive traffic to a video can secure a deal. Make sure you brand up your YouTube Channel with the company logo, and a few tricky advertising tools to drive them back to your site to sign up to your mailing list.

4. Website – I see a lot of property developers and real estate websites which are usually designed by a ‘graphic designer’, not a ‘web developer’. What’s the difference?
It doesn’t matter how good a graphic designer you might be, unless you know how to apply the principles of website development and internet marketing your nice shiny design won’t hit awesome sales, especially in hard financial times.
The website needs to work as a marketing tool, not just an online brochure.
Make sure you pack it with all the tools required to capture the online marketplace, and think big. Remember, your audience is GLOBAL. You have potential sales leads coming from every corner of the world viewing your website and looking at your properties.

Adding tools such as Language Translation tools, the enquiry marketing forms (mentioned above), Social Networking links, Google Maps, A live chat support system, TVC videos on your homepage, plus the standard tools to create traffic, such as search engine optimisation, will help turn your website into the the most powerful marketing tool (and probably the most cost effective) you could ever have.
Most of the tools mentioned here are totally free, so if you’re not using them you should be.

If you can’t get at least 1000 good leads a day in Property Marketing with modern marketing tools you advertising team is doing something wrong.

before planning your next big ‘traditional’ marketing campaign, consider if your current marketing is really working for you.
Maybe a few changing in the way you market could change the global financial crisis, for your business at least.

Author: Chris Bourke – Devision Design Australia and WebSEOCoach.com
Chris Bourke is an graphic designer, web developer and Internet marketer, who also runs a online global accommodation network.

Follow Chris on Twitter at twitter.com/devision or twitter.com/webseocoach

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One of the main differences between LinkedIn compared with other online social media networks is that LinkedIn is a business network rather than just an entertaining social network like Facebook, Myspace, etc.

LinkedIn allows you to connect with other business minded individuals and companies that you would like to work with, or already work with.

LinkedIn is the online hub where connections, friendships and partnerships are created, business leads are generated and business deals can happen!

If your business is not on LinkedIn you could be missing out on valuable business.

I’d like to share my top 5 ways to market your business with LinkedIn:

1. Creating New Leads

Imagine if your current offline business networks could generate you 100 fresh leads every single day! You’d probably be pretty happy with that, right?
LinkedIn can easily achieve this for you if you understand the basic know-how.

Creating a Group in LinkedIn attracts likeminded businesses and individuals to connect to your Group, but your Group must be interesting enough for people to want to join.
Your LinkedIn Group should relate to what you do, whether it is advice on helping people with understanding Tax (if you are an accountant), or just a general group you want to create to connect similar business partners in your local area. The Group you create is like setting up any group or club in the real world, where people with similar interests can mingle, chat and provide feedback.

You can use your LinkedIn Group to start conversations on current issues that affect your industry, and people will chip in their 2 cents worth and possibly help you find solutions. The main idea of the LinkedIn Group though is it provides a way to create a bond and trust between business owners and possibly even secure your reputation as an expert in your particular feed. This can lead to your connections followers wanting to connect with you as well, and soon you have a nice group of business connections that are willing to do business with you because you share a similar connection.

Another way to create leads is not only setting up your own group but also joining other LinkedIn groups, particularly in your local area. If you do a simple search you will find there are many groups of interest right in your business backyard. Join up, and join in the discussions. If people like your feedback they’ll want to connect with you and your group, and then their connections, etc. Building new business leads through LinkedIn is very simple!

How to Maximise Your Group:

In your Group profile make sure to include the keywords and description, as this will increase your rankings on LinkedIn’s searches, plus also in the search engines. Yes, LinedIn is also picked up well in Google!

Make sure your website or blog address is listed in your Group and personal profiles. This will drive traffic to your website, giving you more credibility (if you have a good website!)

If you have a Blog or a good Content Management System website, you can add your RSS feed to the group, so each time you add content or a blog post your group will see the headlines, prompting them to view the full article on your site. Another good web traffic generator. MAke sure you post regularly though.

Grow your group by connecting others in your group with a simple introduction. Building partnerships between members will see your group flourish quickly, and help your connections build their own leads at the same time.

Combine all these simple techniques above and you will generate leads real fast!

2. Creating Events

A great way to attract new connections is to create events. LinkedIn allows you to create and market an event, Whether it be an online presentation, a webinar or a real traditional seminar.
LinkedIn allows you to send an invitation to people, and RSVP to your event directly from your Event announcement, allowing them to share the event with others, and in turn attracting a much larger audience than you may have originally anticipated.

When someone RSVP’s your event it will show up on their home profile, which spreads the message for you automatically! Great cheap marketing!

3. Sending Personal greetings to new leads.

Once you find new leads, make sure you welcome them. Connecting with new people helps build trust and shows you are approachable. Get them on a personal level as possible, build the trust and this will lead to potential sales and business together down the track.
Prompt them with a few basic questions to find out more about themselves, their needs and how they could benefit with your services. Connecting is the key to any good business, offline or online.

4. Create an Advanced Search in Your Target Market

If you get smart and use the LinkedIn tools provided it is very easy to generate leads with Linkedin.
LinkedIn provides an Advanced Search function to allow you to connect with the exact people you want to connect with.
Don’t just try and connect with everyone or you will spend a lot of time chasing dead leads. The Advanced Search tool connects you fast to real leads that can work for you.

Simply search by keywords, industry, company, title and other criteria. It’s easy!

5. Build Your Credibility.

If you want to gather momentum on LinkedIn you need to get active! You can do this by simply asking and answering questions.
Set up the Answers Application on the bottom right hand side of your homepage for subjects you can relate to. People post questions all the time in your industry, and you can cement yourself as an expert by providing the right advice on posted questions. This can very quickly lead to work from the people you responded to, and their connections.

Before answering questions, research the person who asked the question, so you can provide a response that really works for them. Some questions have many answers, find the right one for that person and you strike a relationship.
be as helpful as possible so they don’t require any more advice. If you don’t have a genuine answer, don’t respond with half-guess or it can damage your reputation.

Always leave the answer with an open invitation for them to connect with you further. Even invite them to contact you in person, showing you are genuinely interested to help them.

Get Connecting on LinkedIn and watch your networks grow!

Author: Chris Bourke from Devision Design and WebSEOCoach.com
Chris Bourke is a web designer and online marketer from the Sunshine Coast in Australia, with a passion for online social media marketing.

Follow Chris on Linkedin: http://au.linkedin.com/in/devision

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Many web developers saw immediate changes in how their website’s presence on Google site, even though they may not have changed their own website for some time. Some listings climbed, many fell.

When Google launched Caffeine they wanted to help ‘clean up’ the web at the same time, and in the process rewarded websites that were built well, and penalized sites that weren’t so good though may have got away with it in the past.

So what are the major factors to ensure your website ranks well on Google Caffeine?

1. Website Loading Speed
If you have a fast loading website, Google will most likely reward you and give you prominence over the slower loading websites, even if those other websites may be keyworded better than yours.
Try and avoid elements of your website which may make your site ‘clunky’, such as slow loading Flash graphics or Flash Navigation, large video content on the initial pages of your website, optimize your images so they load fast, and overall keep a nice balance between text and image content so each page loads as fast as possible.

2. Overall quality of your website
Previous versions of Google, webmasters were often told to minimize keywords to just a handful of the most specific keywords. To achieve a broader search spectrum, add a few more keywords than you used to, but don’t go overboard.
Alt tag images with a few more keywords than you used to, and overall ensure the body content of your page has the correct text with the specific keywords you want to be found under.

3. Broken Links
It’s already a common element of a good search engine listing that broken links can affect your ranking, but even more so than ever with Google Caffeine. Check and recheck that your links are all working correctly, and include a 404 page which has a link to your sitemap, to avoid any dead-ends by the search engines.

4. Linking to bad neighborhoods
While it can work to your advantage to get backlinks from other websites, do your research on these sites first and make sure they are not linked to spammer sites, or your ranking will drop swiftly.
stay away from Link farms which have a bad reputation. If in doubt, check them out in Google by searching the website name and the words ‘spam review’ after it.

5. Get rid of any spam elements from your site
Google hates spam! remove anything that could be considered spam by Google, including over-use of keywords throughout a single page, hidden text, or even text that is a similar colour to the background. If you have more than one duplicate website, at least optimize it different from the original and move it to a different hosting provider so the IP address doesn’t match or Google will instantly recognize it’s the same site.

6. Review your website’s design and structure.
Make sure your website is user-friendly and easy to navigate. If it’s hard for site visitors it’s probably hard for the search engines too.
Each page title and description should be unique and relate to the content within that particular page.

7. Obtain links from social media websites and social bookmarks.
Links from social networking and bookmarking sites such as Delicious, Digg, Facebook and even Twitter give you huge brownie points with the search engines in regards to your placement.

Work on these features above and then resubmit your website to Google and you should see a change in your ranking in as little as a few weeks.
Don’t be surprised if you drop off the search engines totally for a couple of days.
Often when resubmitting a website with some major changes Google likes to start with a fresh listing to give you maximum results…if you deserve it!

Author: Chris Bourke – WebSEOCoach.com
Chris Bourke is a web designer and developer in Australia, who also specialises in SEO and affiliate marketing.
Follow Chris on Twitter: twitter.com/webseocoach

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You can build a blog or a video website, upload plenty of quality content but yet still lacking the connections you were hoping for.

Connecting with others online is the core of social media, but it doesn’t happen by itself…you have to make an effort to make it happen.

Whether you are a traditional bricks & mortar business, an online business or just a home based social media business, you must dig yourself into the social trenches and start conversing and connecting with others, to build up a relationship and trust.

It is all about your connection that will draw people towards you and connect with what your business or services have to offer.

But yet most people in social media aren’t doing this. Why?

Simple. Most people don’t understand there are 5 simple steps to online social media success.

You need to connect with the social media culture and get involved with others already online. After all, this is who you are targeting.
Give them the ‘online handshake’ and introduce yourself.
You can’t afford to just set up your social media and then decide to be anti-social!

What are the 5 steps to social media success?

1. Connecting
2. Conversing
3. Building Trust and Value
4. Creating a Doorway
5. Gaining Customers

Step 1 – Connecting
Connecting with others on social media is where successful social media networking begins. Connecting with people on Twitter, Facebook, Linkedin, and any other niche social networking site online that matters. Getting yourself known on as many social networks as you can.

Here’s a tip…you will connect much easier to those that are looking for you. Make yourself visible and accessible to connect to.
Add your social media links to your email signature, your website, even your business cards.
Brand up your accounts where possible… Create a unique Twitter background and icon. Your Twitter background can also be used to promote your other online connections such as other online networks, your website, etc
Add a unique Welcome page to your Facebook account so people can link straight to your Twitter account, make your user pic a banner which promotes your online networks as well as your brand.
Create a Youtube Channel and brand it up, and again flaunt your online network addresses.
Linkedin – promote your accounts…etc

This is so easy to cross promote through other online networks, and it costs nothing to market yourself this way! Enhance and embrace the technology, people!

2. Conversing.
Once you look the part, go out and start introducing yourself. Find people on Twitter simply through the search panel, and connect with people that are in a similar region or that appear to share similar interests. These are the easiest to connect with.
Get chatting and also mention you are on Facebook, etc. Most likely they are as well, and you can then share that connection as well, and then hopefully you can connect with their connections and the chain begins.

Keep them interested. Talk about what they want to talk about, and study their profile and pictures and you can learn a lot about them just by paying attention.
You can then use this knowledge to target their needs and wants later on. Work on building that relationship first.

Make sure you stay in touch and listen when they communicate with you. This will ensure they want to stay connected with you as well.

3. Building Trust and Value
Once you have started to build an online social relationship with potential customers you can bring out the Trust & Value Magnet and begin to pull them towards your services you offer.
Playing on their needs and wants, show them value they can obtain from your products that will enhance or improve their lives.
You could simply do this through tips or how to do videos or even simple blog posts, as well as tweets.
By reaching out through your posts to this targeted audience you not only appear to be a trusted professional in your industry but also in the process expand their dreams through offering them something that can enhance their life, make their financial position easier, or just simply offer them something they hadn’t though about purchasing before until they met you.

4. Creating a Doorway
Creating the link between the conversation to creating a doorway of a sales opportunity is where you convert the prospect to a customer.
If you have followed my previous steps, this is the simple part…

‘Give’ them an offer they simply can’t say ‘No’ to!
The magic word here is ‘Give’.. Offer them a unique but limited opportunity.
It might be a 24 hour ‘Twitter Only’ special to receive 2 for the price of 1, or 20% off a product, or just the fact that the product is only on sale at a ridiculously low price for 3 days. But give them the opportunity to realize they won’t get this opportunity again and need it now. Impulse buying is one of the most successful sales methods around. We’ve all seen it on the late night TV ads..’Buy now and get this free…for the next 10 callers only’ Guess what…it WORKS!!
Get your customers’ addicted to your Message, Value and Emotions you are portraying. Really tell them how much they need the product and if they miss out it is a huge opportunity lost.
But don’t force them…let them decide and realize the opportunity.

5. Gaining Customers
Once you make the initial sale this should not be the end of the business relationship. This is where you start building it.
Always give customers more than they expect. After the initial purchase, offer them free things. It could be a free ebook download, or a special VIP discounted rate on their future purchases.
Or allow them to unlock a special members only area to your website or product range.
Always encourage them and thank them after the sale, even with just a simple email, and let them know you appreciate their connection. People really appreciate this.
This simple technique works in both traditional and online business and will gain you serious long term customers and additional customer referals. Cheapest and most genuine marketing you will even have!
They will probably become your best marketing tool, because they will embrace your emotions, products and value you provide, and tell their social friends about it.

Author: Chris Bourke of Web SEO Coach – www.webseocoach.com

Chris Bourke is a web and graphic designer with Devision Design Australia, and online affiliate marketing coach at WebSEOCoach.
Follow on Twitter: www.Twitter.com/webseocoach

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But basically, it comes down to just good marketing practices that have been tested and proven over years of hard work and dedication, through trial and error to find that perfect recipe.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today.
By follow these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these 3 tactics of Successful Affiliate Marketing?

1. Using unique web pages to promote each separate product you are marketing to your audience.
Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more. Buy a unique domain name for each product, and try and have those specific keywords in your domain name as well as the title of your page. This will greatly increase your search engine ranking as well as allowing people to find your site easily if they want to find you later.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them.
Also include testimonials from users who have already tried the product. This gives credibility and trust to your products.
Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more, plus generate a better listing on the search engines.

2. Offer free reports or free products to your readers.
If possible position them at the very top side of your page so it they simply cannot be missed..and on every page of your website or blog.
Giving away a free product in exchange for them having to sign up to your mailing list to receive it is one of the best ways to capture an email marketing database, which is where the real sales begin!
Creating an auto responder message that will be mailed to those who input their personal information into your sign up box, and then use a good email marketing tool such as Aweber to set up future auto responses for the same product or new products. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again.
By sending useful information to their inbox at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed.
Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch. Make it appear personal and that the product really will help make their life easier or their dreams be reached, whether it is to make more money, lose weight, cure acne..whatever. Obviously it is best for you to review the product thoroughly, and even try it out yourself and really believe the product is honestly worth selling.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word free because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product.
Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The marketing tactics given above does not really sound very difficult to do, and really they aren’t. It just requires a little time and an action plan on your part, but when done correctly, and then the method cloned again and again, you can have a very successful online marketing venture, which works for just about any product that can be sold online.

Author: Chris Bourke of www.WebSEOCoach.com
Follow Chris on Twitter www.twitter.com/webseocoach

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Being a new entrant into this genre, we felt it apt to check out SEOPressor and find out if it is really worth all the talk that is going on about it.

What we found out, after testing the product for both performance and efficiency, is that this is a product that’s well worth all the investment made in it. In any case, people are always looking out for the best possible search engine optimization for their business website, and the fact of the matter is that WordPress SEO cannot get any better than what SEOPressor can provide.

If used correctly, SEOPressor won’t just bring a WordPress website to the top page of search engines but it will also bring it to the top of the top page. Results can be expected to figure within the top 3 on the first page.

Here we shall take a look at why SEOPressor can achieve that. It’s a fact that this is one SEO tool that works in a very different way from other similar products. Let us tackle these differences one after the other.

The Analysis

SEOPressor depends on a factor known as the SEO Score for calculating the worthiness of a particular website. What it will do is it will take some parameters into account and decide whether a particular website will rank well on search engines or not. This score is a very unique aspect of SEOPressor and the best thing about it is that its results correspond exactly with what a superlative tool such as Google Analytics will show you.

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CLICK HERE AND WATCH THE SEOPRESSOR VIDEO FOR YOURSELF

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The Suggestions

SEOPressor almost dissects your WordPress website and tells you things about it—innermost details that if you pay attention to could improve the prospects of your website to an amazing degree. It will tell you, for instance, if your keyword is placed in the right position or not, and what a better position would be. It will tell you about what kind of format you need to use for your titles—H1, H2 or H3—and it will tell you how the graphics on your website are influencing the prospects of your website. SEOPressor doesn’t just tell you about your mistakes, but it will also tell you the solutions and will offer to do them for you as well. This is one software application that allows you to sit back and relax as it continuously keeps monitoring your website and tells you exactly what you need to do in order to bring up the ranking of your website.

The Newness Factor

This is one thing to consider. The product is quite new, and even WordPress is continuously changing, which makes it definitely a good thing to be new. For instance, SEOPressor is already compatible with the new WordPress 3.0, something that most other WordPress search engine optimization tools on the Internet are still trying to come to grips with.

The Convenience

This is what made this tool a big hit in its initial days. Even now, after several modifications, the plug-in remains just as easy as it was earlier. There’s nothing you need to install; it is just a simple download that you have to do. Despite the program itself being very complex, you don’t need to be a technical whiz to figure it out. The developers have tried to keep their program as much self-driving as possible.

The Secret Algorithm

Since its release, people have wondered about how the results of SEOPressor can match so perfectly with the results of Google Analytics. Only recently was it announced that SEOPressor uses a secret algorithm that works in the very manner that the Google search engine works to rank its websites. Using this particular algorithm, it is almost a no-brainer for SEOPressor to understand what it actually takes for a website to shoot right up the rung on the Google search pile. This is the one thing that has made SEOPressor so famous.

The Developer’s Reputation

SEOPressor has been designed and developed by Daniel Tan, who is one of the greatest search engine optimization gurus in the world today. He has developed successful programs in the past such as the Backlinks Syndication System, the Rank Mover, the Ultimate RSS Joiner and the Press Release Cash Cow. All of these have been quite commended in the online world, which is the same thing that is happening with SEOPressor currently.

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CLICK HERE AND FIND OUT MORE ABOUT SEOPRESSOR

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The online accommodation booking market is growing at a staggering 400% each year, with more people now starting to choose online bookings for accommodation than walking into a travel agent.

The beauty of online accommodation is that you have the option to easily compare the best rates at your own leisure, which is great if you already know the location you want to holiday at.
the other advantage of online accommodation websites is that you can read reviews of other people that have visited the same hotels or resorts and get some feedback. This feedback is a general overview but gives you a good idea that your travel agent might not be able to.
Often travel agents are paid incentives to try and get you into a particular hotel, so the advantage of choosing yourself online is great.

If you are looking at an online venture to make money while you literally sleep, hotel accommodation marketing online is great as the returns are high, so if you set your website up correctly you really don’t have to work to hard to market the website. You literally make money while you sleep.

Here is my story on how I turned a day’s work into $100,000 worth of sales in a single month with a simple, small, accommodation website.

A few years back as I was already designing and building accommodation websites for other people, I thought I’d try my hand at creating my own online accommodation website, more as a hobby website than anything else.
I chose the Whitsunday Islands as my niche as I am a regular visitor to the Whitsundays and Airlie Beach, so know the local area.
Yes, it’s a small niche, which was probably a mistake on my behalf as the internet is global. Since creating my Whitsundays website I now have 4 International hotel accommodation websites as well. So, before diving in, think big!

Step 1:Find your niche, and your niche market.

Find your accommodation niche. It might be schoolies accommodation, romantic holidays, luxury holidays (pays better, but sales are usually less than budget accommodation), or choose a particular location or country you would like to focus on.

The website design should also suit the location and your target audience. Don’t use dark black colours if you are promoting a luxury beachside resort. Take into consideration the age of the market you want to target. If they are younger you can make the website design a little more fun and funky, if they are older think about making the text larger, and with simple navigation.

Step 2:
Choose the right domain name

You will have greater success on the search engines if your domain name is specifically related to what you are selling. For instance, I chose www.WhitsundayApartments.com.au as I was selling Whitsunday Apartments, resorts and hotel accommodation. (I also registered WhitsundayHotels.com.au to cover more search terms).
By having your main website with a good domain and some simple but good search engine optimisation, you are almost guaranteed to be on the first page of Google, if not the #1 spot for at least this search term. If you can achieve this there is really no need to spend money on paid advertising to get a good sale rate.

Step 3:
Set up a website
Purchase a hosting account and create a website. I usually choose Hostgator.com web hosting for international accommodation websites because Hostgator are based in the United States, which means international visitors will have a faster viewing rate than if I host locally here in Australia. If the website audience was purely targeting Australians I would choose a local web provider in Australia, like Webcrowd.

Hostgator allows you to purchase one account and split it into multiple accounts, so if you want to build multiple websites there is no extra costs for hosting. You simply purchase additional domain names, split your initial hosting account and hook up the domain name to the newly split account, so it acts like a totally independent hosted website. Nice and cheap!

Step 4:
Building your website.

Believe it or not, this is actually the easy part of the process!
You don’t have to actually know anything about hotel accommodation bookings, or spend thousands on creating an expensive accommodation marketing system, you can start with one single webpage.
The hotel accommodation booking system itself is actually provided by an affiliated company, so you simply build a simple webpage and link to their system for free, and you generate income for each sale that is created through your website.

Obviously, you want to look professional, so for the return you will be getting it is worth hiring the services of a web designer for a day to create and set your website up for you. Make sure they also offer search engine optimisation services as part of the deal.

To get started, you will need to find an accommodation affiliate partner, such as HotelsCombined.com or HotelClub.com There are plenty to choose from, as well as Airlines, Car Hire, Tours and more holiday related products.
Many of the best online hotel brands will offer an affiliate program. You can find them by either scrolling to the footer of their website and look for Affiliate Program, or simply type in ‘Hotel Affiliate Programs’ into Google.
You usually need to have a basic website setup before they will approve you, so build a simple page first, and you can change it once you are approved.
Affiliate programs are usually free to join and on average pay around 6% to 10% per sale on the booking price. So on average if someone books say a week of accommodation for $2100 you would make $189 in commission from a single sale.
Thats not bad from one single booking! If you can get 10 bookings a day you will be doing nicely.

Most affiliate programs will provide you with an affiliate coded piece of script which you simple customise and then past into your webpage, which created the booking form on your page, allowing people to search through the hotel affiliate’s accommodation database. When they find and book, you make money! It really is that simple!

Step 5:
Optimising your website for the search engines
the major misconception with many web developers is they believe you need to flood a page with search engine specific keywords in order to achieve a good ranking. This is totally untrue. I can show you a number of examples I have created myself that have only 3 lines of text on the entire single page website and they achieve a #1 Google listing.
Choose the keywords that relate you your domain name, the target location and add them in a short paragraph or two at the most, and try and leave out as many non-specific words as possible, without the sentence sounding like it is written for the search engines to your visitors.

Run your website through a good SEO software package such as Web CEO before uploading and submitting your website to ensure it has a good keyword ranking. Web CEO will also let you submit your website for free to all the major search engines, usually with great results within days.

And that is the step finished! Sit back and wait for the search engines to do their thing and the booking to flood in.
There is nothing better than waking up and finding you have earned your days’ pay before you were even awake!

$100,000 sales in a month for one day’s work isn’t bad, and the money keeps coming in each month for doing almost nothing.

Step 6: Marketing your website
If you want to really give your new website the extra push, you can use paid marketing such as Google Adwords to attract visitors, or include a Subscribe/VIP club newsletter form allowing people to sign up and be added to your mailing list for future marketing. This helps generate potential sales to people that have already visited your website.
Check out Aweber email marketing system which is perfect for this type of online marketing and promotions.

Of course, you can always book your own holidays through your own website, saving you on the full price of accommodation! You’ll never pay full price for your holiday again!

Happy online earnings!

About the Author:
Chris Bourke from Devision.com.au and WebSEOCoach.com
Chris is a web designer and online marketer, specialising in holiday accommodation website development for clients throughout Australia.

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